![]() Primitive Cyprus, a producer of olive oil, has maximized the impact of white. No wonder it is present in so many designs. It symbolizes purity, goodness and integrity in the psychology of colors. White is often associated with minimalism. ![]() Instead, the bottle is intriguing thanks to the distinct blue-ish painting on the label. Jake Busching Wines - a project by Watermark Design agency, - rejected the standard use of copy on the front of the label. Some choose very colorful labels, whilst others follow the trend of minimalism. The wine producers are well aware of that. Most of us choose wine bottle based on the appeal of the label. See the full gallery exhibiting the project on Behance. Notice that the colors used here are warm, contrary to many other minimalist designs. branded coffee cups to comfort the guests. The designers, who worked with Nailsgarden on the brand identity, found a common ground for every area - from the interior design through packaging and even. Although this is not a particularly “packaging” studio, it surely deserves a place here. Nailsgarden is an Argentinian spa studio. See Packhelp’s offer of cardboard mailer boxes. The design is then nuanced by the use of a sticker. The only imprint is the company’s logo, which focuses the attention of the customer on that particular element. One of Packhelp’s clients from France, Innocence, is a tremendous example of minimalism in packaging design. In order to fully exhibit the minimalism trend in the packaging design, we have picked a few examples to present a special cross-section for you. Instead, it is a notion, which can be seen in a rising number of companies and projects across many industries. It doesn’t only apply to a certain kind of brands or industries. ![]() Recently, minimalism has gained much significance in the packaging design too. In that case, it’s all about simplicity and smart use of space. Zen, often associated with balance and calm, has a slightly different meaning in the school of design. "(.) Instead of colors bursting like a rainbow, there is the dominance of balance and harmony."Īpart from the Scandinavian influences, minimalism has “watermarks” of the Japanese influences as well. See the photos below to see what we mean. The cold, spacious looks, the use of wood and toned colors - it all comes from Northern Europe. ![]() Modern minimalism - mostly in terms of architecture and interior design - is based on the Scandinavian approach. Minimalism is also deeply rooted in numerous cultures and regions in the world. Instead of colors bursting like a rainbow, there is the dominance of balance and harmony. In other words, minimalism strips down the design to its absolute values, bringing it to a state, where nothing can be further removed. The very idea of minimalism was to reject the abstract way of thinking, at the same time emphasizing the most elementary and crucial features of a particular thing. It refers to many areas of art and culture - from design to music and architecture. The roots of minimalismīy definition, minimalism is an art movement, most visible in the American culture from the 60s and 70s. If you look at most of the modern brands - their product designs, packaging or even communication strategy - they turn to minimalism. In the today’s world, any kind of excess is perceived as kitschy. Let’s review some of the best packaging designs, which correspond to the idea of minimalism.
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